When INOX stopped selling tickets on its biggest online sales channel

Due to a contractual dispute, INOX pulled its tickets from BookMyShow. However, a majority of INOX’s online ticket sales were through BookMyShow. So now INOX was faced with the conundrum of keeping ticket sales up without the platform that accounted for most of their sales.

450,000+
Tickets Sold

The Insight

We, as Indians, are a country of people that love getting the most value out of our money. Offers and discounts play a major part in our spending decisions. And there’s nothing better than when these offers come to us with no effort on our part.

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The Idea

We wanted the people to know that INOX had an offer for them every single day, and so we decided on a mass performance-based campaign across platforms to create recall about INOX. We also ensured that the website was highlighted in all promotions.

We wanted to take our communication directly to where our audience was, so naturally we looked at our audience’s interests and targeted them with personalised ads. We also used BookMyShow keywords and targeted ads at people who had previously bought tickets on the INOX website.

By ensuring that customers had an offer every day, and informing them of it regularly, we increased traffic to the website, which resulted in ticket sales and mitigated the negative impact of pulling away from BookMyShow.

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About the Company:

INOX is India's second largest multiplex chain. Teen Bandar worked with INOX from 2016 to 2020 to help consolidate their market position and take on their biggest rival.

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