“Neeraj brings a unique charm that truly resonates with our players. These films not only entertain but capture the heart of what BGMI stands for—community, resilience, and the joy of the game.”
In October 2024, KRAFTON India launched a new BGMI campaign starring Olympic champion Neeraj Chopra. The campaign comprises two humorous and high-energy films created by Teen Bandar, showcasing Chopra's personality in a fresh, relatable way. In the first film, Neeraj takes on a playful challenge in a double role, responding to the lighthearted taunt, “Isko Phekna Nahin Aata”—a nod to his famous athletic skill. The second film sees Neeraj proudly flaunting BGMI on his phone, highlighting his own connection to the game in a way that feels fun and personal. Together, the films capture the spirit of gaming and the camaraderie BGMI fosters within its community.
The campaign's first film humorously addresses the taunt “Isko Phekna Nahin Aata,” with Neeraj responding in a dual role, blending his javelin expertise with in-game grenade tactics. The second film highlights Neeraj's personal connection to BGMI, emphasizing the game's widespread appeal. These films aim to resonate with BGMI's diverse player base, celebrating the game's culture of connection, humor, and competitive spirit.
Savio Joseph, Co-founder of Teen Bandar, said, “This campaign is a perfect blend of BGMI’s exciting world and Neeraj’s captivating presence. His charisma and playful spirit made it possible to create films that are as engaging as they are relatable. It’s a celebration of BGMI as a platform that brings people together, inspiring both fun and connection in a way only Neeraj could embody.”
